For communication scholars, convergence is a fairly elastic term that has come to mean different things depending on time, application, and context. 7 Examples of Media Literacy. Media convergence is the merging (or joining together) of previously distinct media to create entirely new forms of communication expression. What is meant by the term media convergence with regard to technology is simply the merging of different content in different media channels. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones.As technology advances, convergence of media change to keep up. Technological convergence, also known as digital convergence, is the tendency for technologies that were originally unrelated to become more closely integrated and even unified as they develop and advance.For example, watches, telephones, television, and computers began as separate and mostly unrelated technologies, but have converged in many ways into interrelated parts of a … Examples Some examples of convergence theory include Russia and Vietnam, formerly purely communist countries that have eased away from strict communist doctrines as the economies in other countries, such as the United States, have burgeoned. It is a long term economic, technology and social trend that has several components: ... An overview of project goals with detailed examples. A convergence marketing strategy has the customer in the center, where he or she is targeted through all the communication means he uses with the aid of technology. “Social media is now the worlds largest mass media” – AdvertisingAge Its a place, for me, to get the latest information faster than average news outlets. After that, some opposite aspects will also be mentioned. What are examples of media convergence? A few examples of objectives. Then two examples of media convergence will be illustrated to show the importance of media convergence. What are the examples of media convergence - 6827155 Answer: Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the … Convergence can take many forms and since it is a buzzword for managers – along with words such as “viral”, “word-of-mouth”, “social media”, “sustainability” or “economic crisis” – there are still many individuals that have difficulties to define what convergence really is. Twitter is growing more and more as a convergence in media along with Facebook. Question 1: The textbook defines media convergence as “the coming together of computing, telecommunications, and media in a digital environment” (McIntosh and Pavlik 7). According to Jenkins, media convergence is an ongoing process that should not be viewed as a displacement of the old media, but rather as interaction between different media forms and platforms (Jenkins, 2006). Whether the change is for the good or the bad is up to the consumer, because the consumers are the ones who are affected the most. Media convergence has been happening at such a dizzying pace in the early part of the 21 st century, it’s easy to forget that the media landscape was changing and adapting throughout the 20 th century too. Industry Convergence Examples: Blending Companies to Create New Types of Industries. Broadly, convergence is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience. What is Media Convergence? Organic convergence is multimedia multitasking, or the “natural” outcome of a diverse media world. Media & Media The merger of different mediums. There is also a potential for convergence between films, television and video games. Prime example of this is books, newspapers, and magazines; all of these can be found on the internet using smartphones, laptops, computers, and tablets. Disney is made up of five different divisions, including: Divisions Walt Disney… Media convergence is the joining of several distinct technologies into one. Types of convergence Economic convergence, when a single company has interests across many kinds of media. Communication A list of communication techniques. -Technological convergence - refers to fact that digitalisation has led to the merging of different types of info - text, photographs,video film, email -- into a digital communication device such as smart tele, laptops, tablets - digitalisation now allows info to be delivered immediately across a range of media platforms which were once separate and unconnected technologies 12 Examples of Continuous Improvement. Media convergence is the tendency for different types of media to become more similar with time. Technology is a key example of cultural convergence in that it both facilitates the convergence and its use is a product of said convergence. Media Convergence and Technology. Today, there are many such technology examples like Blogs, social media, news sites, video sites, forums and others wherein like-minded people can be targeted.. An overview of how different media industries work together. Digital media convergence enables news to be delivered quickly to the public. Media convergence is the joining of several distinct technologies into one. For example, films may adopt choose-your-own adventure features such that they begin to resemble games. Media Convergence 1. „coming together of different equipment and tools for producing and distributing news‟ (Grant and Wilkinson, 2009) The combination of new media and old media within a single piece of media work – the coming together of different media products/technology. The best example will be online advertising, where each website … Britannica Encyclopaedia say’s, “Media Convergence is a phenomenon that involves the interlocking of computing and information technology companies, telecommunication networks and content providers from the various media platforms like magazines, newspapers, radio, television, films and the likes. Smartphone apps can drive media convergence. According to Encyclopedia Britannica, media convergence can be described as a “phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. Cross-Media convergence Media products promoted across other platforms - YouTube, social media, online networks, streaming sites like Netflix and HULU The Walt Disney Company is an example of cross-media convergence as it produces and distributes a wide range of different types of media. Media convergence - Media convergence - Transmedia storytelling: One way that professional media has engaged with media convergence is through transmedia storytelling, in which stories are told across multiple platforms. Three media channels are currently the focal point of the media convergence journey: the print media that has started laying a certain emphasis on Internet-based outlets, the slowly depleting difference between the television and the computer, and the slowly blurring line between the computers and the cell phones. With the development of technology in different platforms and operations such as television, Internet and mobile communication, audiences have had both a bigger choice of media and a life which media technologies has made easier. Since the rise of the Internet, and the consolidation of many media companies, commercial change has come fast and furiously across industries. Convergence is the norm in technology. 6 Examples of Objectives. ... An overview of media convergence. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones. I really wish people would understand this, but in my experience most technologists don’t really get it. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones. The worlds of technology and social media are racing forward at a blistering pace, and innovations from both worlds are increasingly crossing over and permeating our lives. The internet and digital age have helped fuel this progress, turning a simple smartphone into a multifaceted device that can be used for everything from making a call to watching television and playing video games. Introduction. The first part, it will give a definition of media convergence; the second part, it will use Weibo (video 1) examples to analyze social media convergence bring convenient at different people’s lives (like teenagers, adult, and old people); the final part, it will give a brief conclusion. The definition of new media has changed dramatically. 14 Examples of Media Economics. Indeed, media convergence is an accommodative process for the “existing media, communication industries and cultures to adapt with new technologies” (Dwyer, 2010, p.2). Global companies use the Internet for research, marketing and adapting to their customers' needs. An overview of media economics with examples. Convergence, convergence and convergence, but what the heck are you talking about? 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